The average minutes per user session is off the charts for inside.com. Really exited about new version. More at http://blog.inside.com — also we are first news app to support animated gifs! – Read on Path.
My wife made pancakes for me and my four year old girl. Had an amazing two days in San Francisco doing the @inside media tour and I’m excited.
The press, from nyt to tnw to the verge (and more), were all fascinated with what we’ve built.
However, they were more interested in why we built it: because journalism is broken.
The quality journalists are having their original content sliced into seven pieces by business insider or huffpo. Those sites then spend all this effort making salacious, link baiting and often false headlines to drive traffic.
Let alone upworthy’s drivel science or BuzzFeed’s lists of animated gifs ‘you won’t believe!’
These tactics put the original authors at a huge disadvantage, as they are unwilling to lie in their headlines or pander because they are a) honorable and b) they need to maintain the relationship with the source. Plus they need time to do great journalism.
If your competitors only job is to SEO and social media optimize your work you will be out hustled…. And that’s why journalism is so challenged right now: the bad actors.
Now, one out of 7 stories on business insider or huffpo or buzzfeed is delightful original journalism so they are masking their game… I call this the ‘high/low’ strategy.
Do one high end piece and then pander and steal the next half dozen. It’s brilliant, and google and social networks fall for it.
Inside.com does not fall for it. We fight for true journalism and ignore the nonsense. We police the ecosystem and put the hard workers up top and shut out the cheaters and marketers.
Tuesday you’ll be playing with it and i hope you like it. – Read on Path.